Shift42

Shift42

We don’t sell innovation. We make it work.

Shift42 is a collective tech consultancy grounded in expertise and measurable outcomes. We help companies and teams deliver, scale, and grow capability through milestone-based execution, supported by pragmatic tooling (including AI where it actually adds value).

Our focus is not technology for its own sake, but results that hold in production and improve over time.

Expertise-led. Metrics-driven. Built to scale.

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What we do

Outcome-focused delivery, built around clarity.

Assessment & Direction

We step in when clarity is missing, risk is high, or a project needs a solid foundation before execution.

This includes:

  • early-stage ideas without a dedicated team
  • initiatives blocked by technical or organizational complexity
  • projects where delivery risk is unclear or underestimated

Typical deliverables

  • 30/60/90-day milestone plan
  • risk and dependency mapping
  • baseline metrics and target outcomes
  • operating model (roles, responsibilities, definition of done)

Milestone Delivery

We support or lead the execution of critical milestones, working alongside internal teams or external vendors.

Each milestone is:

  • clearly scoped
  • measurable
  • designed to produce a concrete outcome

Typical deliverables

  • milestone shipped (production or production-ready)
  • delivery and reliability metrics
  • decision log and minimal runbook
  • documented tradeoffs and follow-up actions

Capability Scaling (Learn by Doing)

We don’t just ship outcomes. We increase the team’s ability to ship the next ones.

Capability scaling happens through real work, not abstract training:

  • mentoring during execution
  • shared decision-making
  • exposure to structured delivery practices

Typical deliverables

  • lightweight playbooks (delivery, quality, ownership)
  • reduced rework and increased predictability
  • faster onboarding and higher team autonomy

Incubators & Accelerators

Shift42 works with incubators, accelerators, and venture studios looking for senior technical and strategic support.

We operate as mentors, advisors, or hands-on contributors during the most delicate phases of product and team formation.

Typical engagements

  • architecture and delivery reviews
  • roadmap and hiring strategy validation
  • hands-on support for the first critical milestone

How we work

The Shift42 Operating Loop

  1. 01

    Baseline

    We establish what is true today: constraints, risks, capabilities, and metrics.

  2. 02

    Milestone Definition

    Each milestone has a clear goal, acceptance criteria, and measurable outcomes.

  3. 03

    Execution

    We deliver with focus, documenting decisions and avoiding unnecessary complexity.

  4. 04

    Review & Learn

    We validate results, extract learnings, and adjust direction if needed.

  5. 05

    Scale

    Both the product and the team improve their ability to deliver the next milestone.

Every milestone ships something and increases the team’s capability to ship the next one.

What this enables

Business outcomes that hold in production.

From a business perspective, our work leads to:

reduced delivery and execution risk
shorter time-to-value
clearer decision-making at leadership level
scalable products and scalable teams
less dependency on individuals, more on systems

Who we work with

Aligned partners and accountable teams.

Shift42 collaborates with:

  • startups and scaleups
  • companies with digital or technology-driven products
  • internal tech teams needing structure and direction
  • incubators, accelerators, and venture studios

We are not a fit for organizations looking for:

  • generic development capacity
  • trend-driven “AI-first” initiatives
  • execution without accountability or metrics

Let’s talk

If you’re trying to ship something meaningful, reduce risk, or build lasting capability, we should talk.

Get in touch to discuss your next milestone.

No spam. No pitches. You’ll get a concrete next step.